![]() ![]() ![]() A #boycottnike hashtag was trending on Twitter. Not all the social media reaction was positive, of course, since some postings showed people destroying their Nike products to protest the ad. Kaepernick himself has nearly 2 million followers on Twitter. Tennis star Serena Williams, who is also part of the ad campaign, posted this on Twitter: "Especially proud to be a part of the Nike family today." Her tweet drew roughly 200,000 likes and retweets. Mentions of Nike on social media have soared since it announced the Kaepernick ad. Nike partners with top athletes around the world to inspire people to improve their lives in many ways - with Nike supplying the products they need.Īnd it's working. Nike knows that the company is not so much in the shoe and T-shirt business as in the hero business. People who never watch a football game know who he is. In November 2017, GQ named Kaepernick its citizen of the year. Amnesty International gave Kaepernick its Ambassador of Conscience award.Īnd his willingness to continue his protest despite what it has cost him has drawn comparisons with Muhammad Ali's anti-war stance a half-century ago when the boxing champion refused to go to Vietnam. His protest may have cost him millions of dollars in lost income and the chance to play a game he loves at the highest levels of his sport. But his stance against police brutality and the reaction it ignited also has made Kaepernick an icon of the age. While reviled by President Donald Trump and denounced as a traitor by many, Kaepernick ranks as a folk hero to millions. More: Nike controversy: Colin Kaepernick ad exposes company's hypocrisy More: Big Sean: Appalled at removal of Colin Kaepernick lyric in 'Madden' But politics and protests aside, the Nike ad demonstrates an uncanny ability on Nike's part to understand its customers and to tap into the spirit of the age. The former San Francisco 49ers quarterback's protest caught on, was joined by dozens of other players across the NFL and sparked a nationwide debate about the meaning of the anthem and the conduct of police in our communities.Īs a result, Kaepernick has not been able to get a job in the NFL since. Kaepernick, as even non-football fans probably know, inspired a movement to protest racial injustice and police brutality against people of color by choosing to kneel, rather than stand, for the national anthem before a National Football League game. The Nike ad, to mark the 30th anniversary of its "Just Do It" slogan, features a tight closeup of Kaepernick's face with these words imposed over it: "Believe in something, even if it means sacrificing everything," followed by Nike's hashtag slogan #JustDoIt. Nike, the sports apparel company, has released what may rank as the shrewdest ad of the year featuring ostracized football player Colin Kaepernick. Watch Video: Brand expert: Nike-Kaepernick deal a win for both ![]()
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